The client is a leader in media sales, with advertisers across 200 business verticals, having revenue streams like television, radio, and digital media.
1M+ Events Processed Per Day
15K Campaigns Supported Per Day
6K Advertisers Supported Globally
15 TB Of Data Processed
The client required a robust data lake and reporting platform on AWS.
The following were some key challenges:
- Data source & structure was heterogeneous.
- Complex data from legacy systems had to be analyzed.
- New business models had to be stored, sliced-diced, and analyzed.
- Requirement of descriptive & predictive analytics and geo-functional reports.
- Stringent requirements on security, reliability, and performance.
- Dynamic report generation using custom data points
- Personalized dashboards for all users based on their preferences
- Role-based reports for various stakeholders in the customer ecosystem
- Interactive reports with filters and drill-down capability
- Insights & recommendations based on historical usage