Marketron
The Client
Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.
Key Highlights
- Successfully implemented a Sales enablement platform for client partners and customer-interfacing teams to ensure they were fully updated on the features of the Marketron suite of tools and software.
- Bridged the communication gap between Product, Marketing, and Sales teams, which are spread across 30 different states in North America.
The Challenges
- Since Marketron has teams spread across various geographies, relying solely on video call tutorials was not consistently effective for orienting sales professionals across different cities. This was particularly challenging for sales teams that needed to stay updated on dynamic changes within the product suite.
- According to the client’s Sales Managers, sales personnel who were consistently informed about dynamic changes in social media and digital media strategy achieved better sales outcomes compared to those who were not. Therefore, the client sought a solution that not only provided a knowledge base for customer-facing and sales teams but also offered immediate, shareable access to marketing collaterals.