{"id":191,"date":"2024-12-23T04:44:20","date_gmt":"2024-12-23T04:44:20","guid":{"rendered":"https:\/\/dev.excelsoftcorp.com\/enabled\/?page_id=191"},"modified":"2025-07-17T06:26:06","modified_gmt":"2025-07-17T06:26:06","slug":"marketron","status":"publish","type":"page","link":"https:\/\/dev.excelsoftcorp.com\/enabled\/case-studies\/marketron\/","title":{"rendered":"Marketron"},"content":{"rendered":"<p><section data-kc-fullwidth=\"content\" class=\"kc-elm kc-css-532440 kc_row header-bg inner-headerbg openpage-header\"><div class=\"kc-row-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-230952 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-row-container kc-container kc-col-container\"><div class=\"kc-elm kc-css-946570 kc_row kc_row_inner\"><div class=\"kc-elm kc-css-582725 kc_col-sm-12 kc_column_inner kc_col-sm-12\"><div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-947584 kc-title-wrap \">\n\n\t<h1 class=\"kc_title\">Marketron <\/h1>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-589626 kc_row case_study\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-429709 kc_col-sm-7 kc_column kc_col-sm-7\"><div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-319627 kc-title-wrap \">\n\n\t<h2 class=\"kc_title\">The Client<\/h2>\n<\/div>\n<div class=\"kc-elm kc-css-982939 kc_text_block\"><\/p>\n<p>Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.<\/p>\n<p>\n<\/div><\/div><\/div><div class=\"kc-elm kc-css-755689 kc_col-sm-5 kc_column kc_col-sm-5\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-659627 kc_shortcode kc_single_image\">\n\n        <img decoding=\"async\" src=\"https:\/\/dev.excelsoftcorp.com\/enabled\/wp-content\/uploads\/sites\/10\/2024\/12\/marketronsocialmedia-2048x1075-1.jpg\" class=\"\" alt=\"Excelsoft:apos:s Award winning case study for a Medical Company\" \/>    <\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-727304 kc_row high-solution\"><div class=\"kc-row-container  kc-container  case_study-sub case-study-mbl\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-153988 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-902944 kc-title-wrap \">\n\n\t<h2 class=\"kc_title\">Key Highlights<\/h2>\n<\/div>\n<div class=\"kc-elm kc-css-215467 kc_text_block\"><\/p>\n<ul>\n<li>Successfully implemented a <strong>Sales enablement platform<\/strong> for client partners and customer-interfacing teams to ensure they were fully updated on the features of the Marketron suite of tools and software.<\/li>\n<li><strong>Bridged the communication gap<\/strong> between Product, Marketing, and Sales teams, which are spread across 30 different states in North America.<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-688908 kc_row\"><div class=\"kc-row-container  kc-container  case_study case_stydy_border\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-244933 kc_col-sm-5 kc_column kc_col-sm-5\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-554981\" style=\"height: 20px; clear: both; width:100%;\"><\/div><div class=\"kc-elm kc-css-184908 kc_shortcode kc_single_image\">\n\n        <img decoding=\"async\" src=\"https:\/\/dev.excelsoftcorp.com\/enabled\/wp-content\/uploads\/sites\/10\/2024\/12\/bea2b0_37f622705c80433093d40d928c24a50f_mv2.png\" class=\"\" alt=\"Excelsoft:apos:s Award winning case study for a Medical Company\" \/>    <\/div>\n<\/div><\/div><div class=\"kc-elm kc-css-604563 kc_col-sm-7 kc_column kc_col-sm-7\"><div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-848624 kc-title-wrap \">\n\n\t<h2 class=\"kc_title\">The Challenges<\/h2>\n<\/div>\n<div class=\"kc-elm kc-css-295256 kc_text_block\"><\/p>\n<ul>\n<li>Since Marketron has teams spread across various geographies, relying solely on video call tutorials was not consistently effective for orienting sales professionals across different cities. This was particularly challenging for sales teams that needed to stay updated on dynamic changes within the product suite.<\/li>\n<li>According to the client&#8217;s Sales Managers, sales personnel who were consistently informed about dynamic changes in social media and digital media strategy achieved better sales outcomes compared to those who were not. Therefore, the client sought a solution that not only provided a knowledge base for customer-facing and sales teams but also offered immediate, shareable access to marketing collaterals.<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-317714 kc_row\"><div class=\"kc-row-container  kc-container  case_study case_stydy_border\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-47175 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-959264 kc-raw-code\"><h4><b>Click here to download the complete case study<\/b><\/h4>\r\n<p class=\"download-casestudy\"><a class=\"rd-mr open-popup\" data-url=\"\/wp-content\/uploads\/2023\/01\/Case-Study_Content-Solution-for-Indias-Leading-Multinational-Bank.pdf\">Download\r\n<input type=\"hidden\" value=\"\">\r\n<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-656352 kc_row\"><div class=\"kc-row-container  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type=\"submit\" value=\"Submit\" \/> \t\t\t<svg class=\"cf7md-spinner\" width=\"25px\" height=\"25px\" viewBox=\"0 0 66 66\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle class=\"cf7md-spinner-path\" fill=\"none\" stroke-width=\"6\" stroke-linecap=\"round\" cx=\"33\" cy=\"33\" r=\"30\"><\/circle>\n\t\t\t<\/svg>\n\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n<\/div>\r\n\r\n<\/div>\r\n<div class=\"overlay-infor\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":0,"parent":134,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-191","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Marketron  - Learning Experience Platform (LXP)<\/title>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Marketron  - Learning Experience Platform (LXP)\" \/>\r\n<meta property=\"og:description\" content=\"Marketron The Client Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. 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